Strategy. Customer journeys. AI. Accessibility. Speaking.
Websites. Campaigns. Customer journeys. AI. Accessibility.
Most organisations don't need more digital.
They need digital that makes sense.
I help teams untangle complexity, understand how people actually experience their organisation, and turn good ideas into better digital experiences.
Hi, I'm Quarina 👋
Former Head of Digital. Founder of Q & Co Digital. Professional overthinker of customer journeys.
I spend an alarming amount of time asking questions like:
- Why did people stop there?
- Why didn't they donate?
- Why did that campaign work?
- Why does nobody know who owns this journey?
Because most digital problems aren't actually technology problems but rather people problems. Somewhere between strategy, content, systems and customer experience, things become messy. That's where I come in.
Here's how I can help
Digital strategy
Customer journeys & experience
Customer journeys & experience
When everything feels important, it's hard to know what actually matters.
Together we'll cut through the noise, align priorities and build a strategy that's practical, measurable and grounded in how people really behave.
Customer journeys & experience
Customer journeys & experience
Customer journeys & experience
People don't experience organisations in departments.
They experience one journey.
I'll help you spot where trust is being built, where people are dropping off and what's stopping them taking the next step.
Campaigns & engagement
Customer journeys & experience
AI & digital transformation
Great campaigns don't just get attention.
They create momentum.
Whether you're launching something new or improving an existing campaign, I'll help shape journeys that connect creative thinking with measurable outcomes.
AI & digital transformation
Customer journeys & experience
AI & digital transformation
AI is changing how organisations work.
The challenge isn't using more tools but knowing where they genuinely add value. I help teams adopt AI thoughtfully, improve ways of working and keep people at the centre of digital transformation.
Why Q & Co?
Because digital doesn't happen in isolation.
Marketing affects customer experience. Accessibility affects conversion.
Content affects trust.
Technology affects behaviour.
Everything is connected.
My job is helping organisations see the bigger picture, connect the dots and build digital experiences that feel clear, inclusive and genuinely useful.
I've worked for:
corporations, startups, charities and the public sector.
Results / credibility
Not your average digital outfit
Along the way I've:
• Led award-winning digital work.
• Increased website conversion rates by more than 200%.
• Led national digital campaigns.
• Spoken at conferences and events on AI, accessibility and digital strategy.
• Helped organisations simplify complex digital challenges and turn them into practical action.
I also spend a lot of time talking.
Fortunately, people keep inviting me back.
I speak about digital strategy, customer journeys, AI, accessibility and the wonderfully strange ways humans behave online.
Think practical insights.Less buzzwords. More "Oh... that actually makes sense."
Let's make your digital work a little harder.
I help organisations understand why people behave the way they do."
Whether you're looking for strategic advice, an external perspective, a workshop, a speaker or someone to help untangle a particularly messy digital challenge...