Driving Digital Transformation - Dementia UK

---

Dementia UK needed support shaping their digital strategy and improving how supporters experienced their services.

With an important mission and growing digital needs, the organisation was at a point where clearer direction and alignment were needed to move things forward effectively.

This work helped turn a complex, evolving digital landscape into something more structured, focused and manageable - setting the stage for long-term impact.

Like many organisations mid-transformation, digital had become:

• complex and slightly fragmented
• difficult to prioritise
• not always aligned across teams

There was a need to:

• bring clarity to strategy
• improve supporter journeys
• align digital efforts with wider organisational goals

I stepped in to provide senior digital strategy support, working closely with internal teams to bring structure and direction.

This included:

• Shaping digital strategy
• Developing a clearer, more focused approach aligned to organisational priorities
• Mapping customer and supporter journeys
• Identifying gaps, friction points and opportunities for improvement
• Aligning stakeholders
• Working across teams to bring clarity and shared understanding
• Introducing practical ways of working
• Helping teams prioritise effectively and move from strategy into delivery

• A clearer, more actionable digital strategy
•  Improved alignment across teams and stakeholders
• Better understanding of supporter journeys and experience gaps
• Stronger foundations for ongoing digital transformation
• Most importantly, the organisation was better equipped to move forward with confidence and clarity, rather than complexity and guesswork.

If your digital feels a bit messy, unclear or difficult to move forward,  I can help.